Dopo anni mi rendo conto di essere la “preda” perfetta per qualsiasi designer e ufficio marketing che si rispetti: un packaging efficace riesce ad attirare la mia attenzione più di qualsiasi recensione positiva. Impossibile quindi che Pupa Princess, la collezione Natale 2013 del brand milanese, passasse inosservata nel mio mondo.
Rosa cipria, oro e il classico design definito e sobrio delle collezioni Pupa: decisamente azzeccato, se si pensa che il tema scelto è la principessa. A quante di voi è venuta in mente Aurora de La Bella Addormentata nel Bosco? Io mi dichiaro colpevole, c’ho pensato subito.
Dal lato più tecnico la collezione si configura esattamente come gli altri anni: la linee Pupart e Vamp! si arricchiscono di nuovi colori, così come i Lasting Color e la linea lucidalabbra, e una serie di cofanetti è stata sviluppata per questo Natale.
Le novità degne di nota, secondo la mia opinione, sono tre.
La palette Pupart prevede in questa sua nuova versione, non solo un packaging di colore differente, ma anche un pennellino doppio, tondo per ombretti e piatto obliquo per eyeliner.
La cipria libera illuminante è assolutamente deliziosa, con una confezione retrò ed un applicatore puff con fiocchetto. Vi siete già immaginate davanti ad una specchiera illuminata come il backstage di una star di Broadway?
Infine la nailart, con il kit Princess Fluffy Velvet: in 3D, sembra di pelliccia. Non per tutte, ma sicuramente d’effetto.
Se volete curiosare un po’ nella linea, ecco i prodotti che più hanno attirato la mia attenzione.
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Alla fine i colori sono quelli, penso che tutte le aziende le rigirino anno per anno in stagioni diverse :) Detto questo più che primaverile la trovo molto ladylike, se escludiamo i glitter.
Però io la trovo molto primaverile nei colori… che abbiano finito le idee?